POOF DOOF: DIRECT

Since COVID-19 struck Australia in early 2020, MCL Productions has been working along-side the team at Poof Doof to keep the good times rolling!

Due to the current hospitality industry closures as part of the Covid-19 pandemic response here in Victoria, Poof Doof along with the team’s at Stream Beans, and Xenon Productions and us here at MCL Productions have had to come together to temporarily reinvent the weekly operations into a digital production to reach Poof Doof’s now homebound patrons.

Working in collaboration with incredible sponsors including Tinder Australia, NYX Cosmetics Australia, Absolute Vodka, Redbull Australia and Ned Whiskey, we managed to create and evolve a number of different set designs and activations to accomodate everything from DJ sets and live performances to one-on-one interviews and audience-engaging product endorsements. 

As lockdowns here in Victoria continue to evolve, we have challenged ourselves to come up with new and creative ways to connect with the audience using technology, art and digital marketing.

The Poof Doof: DIRECT stream is live every Saturday night from Facebook and is available for re-stream on Youtube & Twitch whenever you like!